5 B2B Marketing Trends Marketers must Embrace

5 B2B Marketing Trends Marketers must Embrace

The site MarTechToday (https://martechtoday.com/) has compiled a list of 5 B2B Marketing Trends that B2B marketers must embrace to stay competitive. 

2020 has forced many to almost all B2B marketers in changing their strategy, it has also laid down the importance of analytics and how a B2B marketer should tweak their approach whenever required, be agile and adapt necessary change based on data in front of them and help them decide what is improving and should be focused upon and what should be dropped.

The B2B Marketing landscape looks different now then it was before, the site MarTechToday examines five trends for B2B marketers to address in the upcoming year (and perhaps beyond).

The trends go in detail on the following topics - 

1. Acceleration of digital
2. Importance of content marketing
3. AI-powered marketing and marketing automation
4. Customer-centric marketing
5. ABM

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