Positive Impact ignites 1,400 Ambassador community to support global event sustainability

Positive Impact Events is empowering its 1,400 strong community of Ambassadors to raise funds that will support the creation of a science-based carbon target and reduction framework, a requirement to ensure future generations can still attend events.

Centered around Earth Day (22nd April ’21), the Ambassadors will be asking fellow event professionals, marketing their sustainability initiatives, to do so in a way that will make a difference for the future of the event sector.

The Climate Action framework, which will be developed in partnership with the UNFCCC (United Nations Framework Convention on Climate Change), will identify both a carbon target and actions which event professionals could take to achieve this target. Stakeholder engagement is a vital part of the creation of a framework, allowing the industry the chance to provide input and share initiatives they are already taking to reduce their carbon footprint. The funding raised during Earth Day will go towards the facilitation of this stakeholder engagement and provide secretarial services for the creation of the framework.

The final framework could be trialed first in the UK as the sector prepares to host COP 26 before being rolled out across the world as a consistent way for event professionals to manage, measure and improve the carbon impacts of their events. The initiative would put the event sector in line with other sectors which have science-based carbon targets, including sport, fashion and a growing majority of corporate brands.

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