Brightcove Announces Virtual Events for Business

Virtual Events for Business allows enterprises and teams to deliver secure, reliable, live video events to internal and external audiences

Brightcove today announced the availability of Virtual Events for Business, an intuitive easy-to-use virtual event solution for highly repeatable, mid-sized events within the enterprise.

Virtual Events for Business is a virtual event creation, marketing, and delivery platform designed to easily service the rapidly expanding number of events hosted across the enterprise. The solution offers customizable event templates, interactive calls to action, post-event archiving, multi-device support, and attendee interactivity features, as well as live clipping of event video to multiple social media channels. Additionally, Virtual Events for Business includes Zoom and Microsoft Teams integrations, and a registration connector for Cvent and user engagement analytics.

The virtual events market will continue to grow as marketers, communications, and human resources professionals rely on connecting with their audiences. As discussed in eMarketer’s The Rise of Virtual Business Events, “When most B2B marketers pivoted to virtual events, investments in the tools, technology, talent, and infrastructure needed to execute a digital production increased. By 2030, the global virtual events industry will grow nearly tenfold, from $78 billion in 2019 to $774 billion, according to Grand View Research estimates.”

“As a marketer, I am excited to bring our award-winning technology to enterprises to allow them to build comprehensive, ongoing virtual engagement strategies. Whether these engagement moments are to educate franchisees, communicate to employees, generate new business pipeline, or manage executive briefings with key clients, enterprises need a solution that is repeatable and allows them to maximize global reach. With Virtual Events for Business, organizations can deliver exceptional virtual experiences to viewers reliably and securely without sacrificing the viewer experience.” - Jennifer Griffin Smith, Chief Marketing Officer, Brightcove.

The pandemic was an accelerator and a disrupter to events of all forms. As companies moved events to a virtual setting out of need, they found considerable business benefits in terms of higher attendance and reach, as well as the perpetuation and reuse of content—all leading to greater ROI for these events. This indicates that virtual events will remain a significant part of communications and marketing strategies even post-COVID.

And if you are hosting your next Virtual Event or webinar, and wish to ensure a good attendee turnout, then be sure to explore Let's Calendar - A tool that helps you improve your attendee turnout for your physical as well as virtual events or webinars by allowing you to send mass calendar invite using Gmail or any other existing email services you use, to your interested participants. Signup for a free trial and take Let's Calendar for a test drive today!